I’ve thought often about risk over the past couple years. Maybe it’s a lame topic, at least for most people to read blog posts about, but it’s something that I’ve thought was important to comprehend both intellectually and emotionally.
As far as I can tell, our culture — at least in the US — seems to deny that there is such a thing as risk. The Personal Savings Rate as recorded by the St. Louis Fed has dropped significantly since 1959 from 8.3% (which is low) to a current rate of 4.0%. In 2005, it dropped to a stunning 1% for a brief period.
The data indicates that we live in an extremely present-oriented society that discounts the future in order to enjoy the present more.
This runs counter to the mission of the entrepreneur, which is to risk saved capital, toil with it, and perhaps build assets that will make for a better future.
I dislike introducing problems without suggesting a realistic solution to this, but the only one I can come up with is leading by example and encouraging conspicuous saving and production rather than conspicuous consumption.
A person that doesn’t save limits their capacity to endure risks.
It’s a good set of problems for startups to solve. Aaron Patzer founded Mint in 2006, just as the savings rate trend flipped. Intuit acquired Mint as the savings rate was near its peak — as people scarred by the financial crisis were stuffing their accounts with as much cash as possible to gird themselves against an unknown future.
They happened to capture multiple trends at once with an easy-to-use and free solution. They improved on one of Quicken/Money etc.’s core features, made it free, put it on the web, and added better transaction tracking than the paid alternatives. The design aesthetic was also replete with warm color, unlike the fluorescent spreadsheet color scheme of the paid competition.
Hedge fund managers get paid to manage risk — but risk is something that everyone struggles to manage. Mystic shaman sell risk-proofing. Psychics sell risk protection. Whether any of these deliver on their promises consistently is up to speculation.
What differentiates a shaman from someone selling something that works is that what works is seeing the world as it is rather than what you want it to be. A mystic promises to be able to control the rainfall by persuading the gods. A meteorologist makes rainfall estimates based on satellite imagery with reference to models of weather theory — and still gets it wrong most of the time. But at least the latter has a vaguely correct method for solving the problem of predicting complex weather systems.
Almost all predictions are worthless. I sometimes feel compelled to make a prediction, like when someone on Quora asks me to. I don’t think it’s wise, and I feel guilty when I’m tempted to spout predictions that can’t be acted on.
To go back to the example of Mint, if Patzer had started working on it in 2001, none of the trends that worked in his favor would have surfaced. The technology wasn’t there yet, the banks may not have had their infrastructure together, everyone was leveraging themselves into outer space, and venture funding was dead.
He could have had the same insight, a similar product prototype, the same drive, but failed due to factors out of his control.
Where what you can control comes into play is being able to choose when to enter a position and when to exit, and what you do while you’re riding it up or getting whipsawed off of it.
That’s when the challenging work is needed.


