Category Archives: Marketing

Virtual Worlds are Anarchic

By admin | Published: July 30, 2010
Businesses are now fascinated with online games. It only took a couple decades, but as the big money begins to flow to the sector, it’s beginning to spark serious study. Most are impressed with the ability of game designers to induce players to participate so passionately in imaginary worlds. World of Warcraft players devote months of [...]
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The Effects of a Free Media on Advertising

By admin | Published: July 5, 2010
For the majority of American history, the media has been regulated. The US Postal service – from the revolution onwards – once exercised control over newspapers. While the censorship was rarely severe, the ability of the postal service to revoke licenses was significant enough to have a chilling effect and restrict the number of periodicals in [...]
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Game Design and Marketing

By admin | Published: March 14, 2010
Turning Everything Into a Game There’s been much said lately about using game mechanics as a method to motivate employees and consumers. H+ Magazine has an overly-academic article about how certain inscrutable government entities intend to use gaming techniques to train employees, build group cohesion, and filter new hires. Foursquare is the startup of the moment, with companies [...]
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Get Big, Lose Money?

By admin | Published: March 11, 2010
Today, I commented on a blog post at VentureBeat covering a speech made at GDC by Electronic Arts (NASDAQ: ERTS) COO John Schappert purporting that the games industry is “all about big games getting bigger.” I’m unsure if that’s a direct quote. I’m beginning to get the sense that the major publishers are mainly concerned with generating impressively [...]
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