They don’t know you.
They don’t trust you.
They won’t believe anything that you tell them.
They’ve been burned before.
They don’t want to sign up for your newsletter.
They don’t want to ‘Like’ your Facebook page.
They definitely don’t want to buy your product or hire your team.
How can you change that?
First, you need to make them aware that you exist.
Then, you need to take the first step to show that you can be trusted.
You have to tell them something both relevant and true that they haven’t heard before.
You need to show them why what you’re selling will make them happier.
Then, if you’re both good and lucky, your next customer will buy from you.
Want help doing all of that? Send me a message.